3dcommunications3dcommunications

Learn how to protect and promote your reputation before, during and after a crisis with the people whose decisions and opinions matter most.

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Being properly prepared to manage any reputational issue should be a part of every organisation’s capability – to protect and promote its reputation with the people whose decisions and choices affect its success. The organisations which fare best are those who have already earned trusting relationships with stakeholders, and which have well prepared teams and agreed processes to help them to take swift action if the need arises.

These courses will appeal to anyone who is involved with crisis or incident management on behalf of their organisation or is involved in the communications response.

Foundation course

Through a process of formal presentation, discussion and case studies, this one-day course will help you;

  • Understand the appropriate actions before, during and after a major incident.
  • Gain the skills and confidence to advise your organisation.

What you will learn

  • The difference between and issue and a crisis
  • The key characteristics of a crisis    
  • 5 crisis trends you need to be aware of
  • What can we learn from others?
  • What resources and processes you need in place to help your resistance to crisis 
  • How to improve your responsiveness by:
    • Knowing the immediate first steps to take                  
    • How to identify key stakeholders and create appropriate messages
    • The practicalities of engaging and manage external interest including media
    • How to support colleagues when they are acting as spokespeople
  • The importance of post crisis reflection and wash up  

Advanced course

Through a process of formal presentation, discussion and practical, this one-day course will help you;

  • Understand the appropriate actions to take before, during and after a major incident
  • Help you build confidence and practice the skills to be a powerful ambassador for your organisation.

What you will learn

  • Defining a crisis and the 5 crisis trends you need to be aware of
  • How to assess and manage risk /issues to improve your resistance to crisis (tool)
  • How to improve your responsiveness by:
    • Understanding the key characteristics of a crisis         
    • Getting to the heart of what’s gone wrong (tool)
    • Knowing the immediate first steps to take                  
    • How to identify, map and prioritise key stakeholders (tool)
    • The practicalities of engaging and managing external interest including media
    • How to approach communications (tool) and create appropriate messages
    • Practice how to communicate with impact and authority, and handle awkward questions under pressure (practical)
  • The importance of post crisis reflection and wash up