Stories change the way people think, feel, and act. They can transform the staidest corporate messaging into influential and interesting narratives. Are you using them enough in your corporate communications?

In a world where we’re all suffering from information overload, businesses need to cut through the noise. People forget facts, but they remember stories. Emotion trumps logic when it comes to decision-making and stories can be used to help explain, engage, and persuade.

A clearly communicated story is the backbone of a strong communications strategy. Heartfelt storytelling is both profitable and human – connecting people and creating brand loyalty.

Instead of just looking at the theory of why storytelling is important, this course will provide a step-by-step framework on how to develop a compelling and influential story. It’s aimed at mid-level and seasoned professionals who like to bring storytelling into their communications campaigns.

What you will learn

  • What makes a story persuasive and why it’s not always “once upon a time”
  • The six elements needed in a story and how you can adapt it to a corporate setting
  • How to be understood – how to strip an idea to its core and communicate in a way that’s clear, concise, and human
  • How to develop an influential narrative from corporate messaging
  • Lessons from great storytelling across channels and sectors
  • How to move negative messages to positive stories
  • How you can apply what you’ve learnt to your organisation
  • How to convince leaders on the power of storytelling