Our Team

OUR TEAM

OUR STORY

Founded in 1994, we are an award-winning group of communications specialists offering a range of tailor-made coaching programmes. We bring together a diverse team of consultants from the UK, Switzerland, and Brussels, with many years of experience in journalism, issues management, and public relations.

We’ve been in your shoes and know the challenges you’re facing. With over 25 years’ experience working with and in multinational organisations around the world, we know our recommendations work.

Our insight, expertise, and passion for approaching things differently means we have successfully advised a wide range of industries – from pharma to fast food – on the best way to tell their story.

Amanda Pierce

Expert sniff tester

Former UK CEO of Burson-Marsteller, Amanda is known for one of the best “sniff tests” in the business. Fired up by solving complex reputation problems, she’s at her best when translating business strategy into effective communication programmes. She believes everyone has the potential to be an influencer & act as an ambassador. She specialises in designing and delivering global training programmes to strengthen communication skills - focusing on authenticity, clarity, and empathy. Just don’t challenge her to a boxing match – she’s fiercely competitive and loves winning!

David Wheal

Performance master

David prides himself in helping people and organisations translate complex corporate messages into everyday language. He follows the philosophy of ‘more is less’ and is a great believer in Einstein’s view that “If you can’t explain it simply, you don’t understand it well enough”. With over 25 years’ experience in public relations, he has mentored over 1,000 people from a range of international companies, working with them to improve their performance skills.

Imogen Hitchcock

Chief Storyteller

Imogen’s mission is simple – she wants to change the way companies tell their story. She believes even the driest corporate messages can be transformed into powerful, human-based stories, free from corporate jargon. Her experience is wide and varied ranging from developing campaigns around dog pooh, to preparing C-suite executives for hostile media interviews.

Across her career she has worked for a range of companies - from public sector to Fortune 50 multinationals to medtech start-ups. She loves social media, wonderful writing, rugby, and the Archers.

Andrew Hillary

Scientific interpreter

Andrew has always been more interested in how people receive, understand, and act on the corporate information sent out by both large and small organisations. He wants companies to put the audience first, making sure subtleties of how they think and make decisions guide the tone and structure of the communication. He believes that real behavioural insights can actively help those facing the challenges of managing modern corporate communications and change the way their audiences process and adopt ideas, messages, attitudes and data.

Christophe Lécureuil

Advocacy champion

Over the past 20 years, Christophe has worked for many multinational companies, NGOs and public institutions as their spokesperson and public affairs lead.

Aside from his consulting role, Christophe regularly trains corporate executives on successful influencing strategies and skills. He loves rolling-up his sleeves with clients and working to achieve tangible results together.

He particularly dislikes corporate jargon and the dominance of process versus outcomes in the corporate world.