Stakeholder engagement is essential in business today. Organisations can no longer choose if they want to engage or not; the only decision they need to take is when and how successfully.

Who are our key stakeholders? What do they think about us? What do we want them to know, think, or feel about us?

There are some core questions every communicator should go through before starting stakeholder engagement.

This course is suitable for anyone who is new to stakeholder engagement or is responsible for stakeholder management within organisations, whether for improving current relationships or for identifying new groups.

This course covers the essential framework and principles associated with effective engagement and provides training in how to engage with stakeholders to achieve common goals

What you will learn

  • Understanding stakeholders
  • The value of good stakeholder management – why is it important
  • How do you identify your stakeholders?
  • What kind of stakeholder relationship are we aiming for and why (not all stakeholders are equal)?
  • What does good stakeholder management look like?
  • Stakeholder mapping
  • Prioritisation of stakeholders
  • Understanding stakeholder motivations
  • Stakeholder working preferences
  • Questioning techniques to help you build relationships
  • How to communicate with stakeholders
  • What to do and not to do before a meeting
  • Why body language matters